The Best Damn Storytelling, Period

As headlines are searched, tags are browsed and social media posts are skimmed, what does it take to get clicks? Blogs are inevitable across the Web today, but great sports stories are out there, waiting to catch readers’ attention and time. Becoming great at storytelling is yet another ballgame.

For starters, aim for the front page. Tease the audience. Use headlines and titles that lure visitors to read further.

An article on NBC Sports, Post-lockout schedule leaves players hurting, fan wanting, does just that.

NBA basketball fans have been captivated for some time by the delayed season, and the urgency for a deal to be reached so they can resume watching their favorite teams and athletes. By using the word ‘lockout’ in the title, NBA followers are certain to check out this read from Ira Winderman.

Next, the phrase “players hurting’ is waves a red flag. Does the audience think injury? Finances? Exhaustion? Clicking to find out seems only natural.

Excellent use of social media is also found on the Comcast SportsNet Chicago Facebook page. A recent post this morning scored attention from their fans. Comcast SportNet rallied comments and likes when asking their audience about Derrick Rose participating in the Bulls’ matchup against the Cleveland Cavaliers despite his turf-toe injury.

Facebook fans created a community as a discussion broke out on the Comcast SportsNet Facebook page. Should Rose play or sit out, how does he feel, what does Head Coach Tim Thibodeau say? For hours the dish continued, and those involved in the online discussion were conversing with strangers over a topic in which they shared a common interest.

When reporting sports across the Web, breaking news is a must for any website. Often, breaking news headlines are displayed in red banners across the top of the page, making them the first thing you notice. Fox Sports is no exception, and they broke the news of Joe Philbin joining the Dolphins as it happened, and put it front and center on the Fox Sports homepage.  A link after the headline directed readers to the full story.

Finally, one of my top online picks for sports is still ESPN. Here, I can do what I want to do. I can choose from videos in the middle of the page, browse the latest headlines to the right, read blog posts at the bottom and share stories through social media. The choices are appealing, and I take control of the time I spend on ESPN. Plus, when reporting as a public figure through social media platforms, being able to push the content that I want to push is a huge bonus

Posted on January 20, 2012, in Online Sports Reporting Assignments - DePaul University and tagged , , , , , , , , , . Bookmark the permalink. Leave a comment.

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